Asma Hilal Lootah is an Emarati lady from the city of Dubai. In the year 2000, Asma graduated from the George Washington University with a bachelor degree in Business Administration and a minor degree in graphic design. Prior to opening her own business, Asma worked in Emirates Telecommunication corporation for five years. Asma is an active sports enthusiast. She has tried various types of sports ranging from wall climbing to scuba diving, all of which she enjoyed. In the summer of 2009 she climbed Mount Fuji, Japan’s highest mountain. In 2002, Asma tried, what was back then, a strange-sounding system of exercises called “Pilates” and she fell in love with the technique. Five years into her career with Etisalat, the idea of starting her own Pilates studio sparked. In January 2010, Asma won the Sheikh Mohammed Bin Rashid Award for Young Business Leaders in the health category. Asma does not believe in the impossible and anything can be achieved by determination.