About Us

The Hundred is a unique wellness destination in the heart of Dubai. Empowering you to transform your physical, mental and emotional health through natural medicine, holistic therapies and positive nutrition

The Hundred was founded by Asma Lootah, an avid health and fitness enthusiast and sportswoman. After practising and falling in love with Pilates, Asma became the first Emirati woman to own a Pilates studio in the UAE. Through her vision and dedication, a centre that started as a modest studio in the Healthcare City has gone on to become one of the leading health centres in Dubai.

The centre is named after one of the classic movements of pilates called ‘the hundred’. This movement was founded by the Pilates founder Joseph Pilates and is one of the foundational movements in the Pilates method. It focuses on the core of the body and engages every single muscle. The movement holds special memories for the founder Asma Lootah and she explains why she chose this name in particular.

“I picked a pilates move name because we started as a pilates studio and my passion for pilates is what kickstarted all of this. I chose ‘the hundred’ specifically, because it evokes nice memories with the group I used to practice with.’’

The Hundred offers a wide variety of services. From natural therapies like Homeopathy and Naturopathy to Physiotherapy, Chiropractic bodywork, Rehabilitative pilates and yoga to cutting edge technology like DNA testing, body composition analysis, light therapy, infra-red sauna and other treatments that not only heal but also diagnose and prevent injury and illness.

It is also the home of the 100 CAFE, a beautiful and tranquil space serving delicious and nutritious comfort food. Asma’s mission is to prove that healthy eating doesn’t mean missing out on flavors and enjoyment and the cafe team works together tirelessly to bring this philosophy to life.

The centre also hosts regular lectures, workshops and discussions with leading experts in the wellness field — on nutrition, fitness, happiness, and much more, giving you the opportunity to expand your mind, develop your interests and feel inspired to take on new challenges.

The Hundred brings together the very best health professionals under one roof, a passionate team dedicated to helping you live a happier, healthier life.

Every detail at The Hundred has been carefully considered to enhance your wellness journey, so you leave feeling like your best self — strong, calm and happy.

We are proud to be a homegrown, Emirati owned and fully certified health clinic and wellness centre. The first of its kind in the UAE.

To discuss any of The Hundred Wellness Centre services or to schedule a consultation, please e-mail us or give us a call  +97143447333.

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After graduating from the George Washington University in 2000, Asma started her professional career at Etisalat, where she worked for 5 years before launching the Hundred.

Her life changed in 2002, when she discovered and fell in love with Pilates. Asma is a keen sportswoman and has completed the London Royal Parks half marathon. In 2009, she climbed Mount Fuji – Japan’s highest mountain.

Asma has won numerous awards for her work at the Hundred, in 2010 she was awarded with the Sheikh Mohammed Bin Rashid Award for Young Business Leaders for the best business in healthcare by the Crown Prince of Dubai. In 2012, she won the Emirates Woman of the Year award in the achievers category for her work as a pioneer in the industry. She was also featured as Ahlan magazines top 100.

In March 2016, during the visit of the US Vice President, Joe Bidden and his wife to the UAE, Asma was invited by The Second Lady of the United States of America Dr. Jill Biden to give a speech about her experience as a successful female Emirati entrepreneur at the School of Research Science in Dubai on the occasion of International Women’s Day.

Asma also co-hosted a talk at the prestigious Emirates Airline Festival of Literature in 2016 titled ‘Fitting It All In: Making Time to Eat Well and Stay Fit’ with Joe Wicks aka The Body Coach, author and founder of #leanin15 videos and 90 day shape, shift and sustain plan and David Allen, author of Getting things done: The art of Stress Free productivity.

In 2011, The Hundred was ranked #45 in Dubai’s top 100 small and medium enterprises and also selected as the best health and fitness facility in the UAE by the Sports and Industry Awards. The Hundred was also awarded the Best Small Project in the GCC states during the 32nd session of the council of ministries of labour hosted in Qatar at the end of 2015.

Asma is dedicated to improving the health and quality of life of people in the UAE through her centre. Her work at The Hundred has been consistently rewarded through the years and her mission is to continue enhancing the services and the offerings of the centre and changing people’s lives for the better.