We champion positive change
Empowering people to change their lives for the better – starting with their health and happiness
Our Story
Rooted in
passion
The Hundred Wellness Centre began with one woman’s passion for Pilates. When our founder, local Emirati Asma Hilal Lootah, discovered how empowering, uplifting — even life-changing — it could be, she was inspired to bring the practice to her home country.
In 2008, Asma opened a Pilates studio and named it The Hundred, after one of the first Pilates exercises she learned, which prepares the body and mind for transformation.
What began as a modest studio in Dubai’s Healthcare City has grown and evolved over time into a beautiful, state-of-the-art Wellness Centre in Jumeirah 1. Built from the ground up with a custom-design, the new centre opened to the public in 2014.
The Hundred is now a holistic healthy lifestyle destination with a uniquely welcoming atmosphere and strong community spirit. Bringing together a wide range of health and wellbeing experts under one roof, we offer everything from classes, therapies and life coaching, to events, organic markets and even an incredible café.
Sheikh Mohammed Bin Rashid Award for Young Business Leaders
Best Small Project in the GCC states during the 32nd session of the council of ministries of labour hosted in Qatar at the end of 2015
Dubai 100 Enterprises
Best health and fitness facility in the UAE by the Sports and Industry Awards
1st Pilates studio to be owned and run by an Emirati woman
2nd ever Pilates studio in the UAE and now the longest standing
At the core of The Hundred
Growth
We believe that life is a journey of self-discovery and personal growth. The Hundred is constantly evolving and we exist to support our clients on this same journey, helping them to grow, progress and take positive, practical steps towards becoming the person they want to be.
Community
Our team at The Hundred is the family we’ve created for ourselves. The centre fosters an incredibly warm, respectful welcoming community. This is reflected not only in our internal culture but also in the environment and experience we created for our clients.
Ambition
We’re positive, passionate and driven to make each day better than the last. We have the courage to take risks and the determination to succeed. We’re agile and resilient; even in the face of setbacks, we can bend but we won’t break.
Individuality
The Hundred is a unique offering in Dubai. We’re pioneers in health and wellness, pushing boundaries through creativity, experimentation and innovation. We strive to be leaders, often unexpected and always original.
Kindness
The Hundred was born out of a desire to help others, to give back to people by improving their health, happiness and everyday lives. Simple kindness underpins our entire philosophy.
About the Founder
The Hundred was founded by Asma Hilal Lootah, an avid health and fitness enthusiast, award-winning entrepreneur, and the first female UAE national to open a Pilates studio. Asma is a keen sportswoman and has completed the London Royal Parks half marathon five times and the Brooklyn half marathon in 2024. In 2009, she climbed Mount Fuji – Japan’s highest mountain.
In 2016, on the occasion of International Women’s Day, Asma was invited by The Second Lady of the United States of America Dr. Jill Biden to give a speech about her experience as a successful female Emirati entrepreneur.
Asma continues to dedicate herself to improving people’s health, happiness and quality of life through her work at The Hundred.
“We are incredibly proud to be a homegrown, Emirati-owned and fully certified health clinic and wellness centre — the first of its kind in the UAE.
Every detail at The Hundred has been carefully considered to enhance your wellness journey, so you can leave feeling like your best self — calm, strong and happy.
I love that the centre can provide an entirely different experience with each visit, it is a journey, in a nurturing and supportive environment, one that nourishes the mind, body and soul.
We have a team of hand-selected practitioners and staff that genuinely love what they do and aim to positively impact the lives of everyone they encounter. Seeing the difference we make to the happiness of our clients and patients, fills me with joy and gratitude.”
Our team
Our professional, ethical and dedicated team is made up of individuals who are experts in their fields of health and fitness, united by a passion for what we do. Using a combined scientific and holistic approach to wellbeing, they are here to make you feel at ease, and to guide, advise and encourage you at every stage of your journey — whatever your level of experience. From our REPS-certified fitness instructors to our DHA-licensed physiotherapy and classical homeopathy practitioners, every team member undertakes regular and rigorous training to ensure that we are always setting new standards and pushing the boundaries of our offering.