The Founder


Asma Hilal Lootah

Founder & Owner of The Hundred Wellness Centre

After graduating from the George Washington University in 2000, Asma started her professional career at Etisalat, where she worked for 5 years before launching the Hundred.

Her life changed in 2002, when she discovered and fell in love with Pilates. Asma is a keen sportswoman and has completed the London Royal Parks half marathon. In 2009, she climbed Mount Fuji – Japan’s highest mountain. 

Asma has won numerous awards for her work at the Hundred, in 2010 she was awarded the Sheikh Mohammed Bin Rashid Award for Young Business Leaders for the best business in healthcare by the Crown Prince of Dubai. In 2012, she won the Emirates Woman of the Year award in the achievers category for her work as a pioneer in the industry. She was also featured as Ahlan magazines top 100.

In March 2016, during the visit of the US Vice President, Joe Bidden and his wife to the UAE, Asma was invited by The Second Lady of the United States of America Dr. Jill Biden to give a speech about her experience as a successful female Emirati entrepreneur at the School of Research Science in Dubai on the occasion of International Women’s Day. 

Asma also co-hosted a talk at the prestigious Emirates Airline Festival of Literature in 2016 titled ‘Fitting It All In: Making Time to Eat Well and Stay Fit’ with Joe Wicks aka The Body Coach, author and founder of #leanin15 videos and 90 day shape, shift and sustain plan and David Allen, author of Getting things done: The art of Stress Free productivity. 

In 2011, The Hundred was ranked #45 in Dubai’s top 100 small and medium enterprises and also selected as the best health and fitness facility in the UAE by the Sports and Industry Awards. The Hundred was also awarded the Best Small Project in the GCC states during the 32nd session of the council of ministries of labour hosted in Qatar at the end of 2015.

Asma is dedicated to improving the health and quality of life of people in the UAE through her centre. Her work at The Hundred has been consistently rewarded through the years and her mission is to continue enhancing the services and the offerings of the centre and changing people’s lives for the better.

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