Continuity gives us roots; change gives us branches, letting us stretch and grow to reach new heights.
– Pauline R. Kezer
What a difference a year can make! Can you believe that almost 12 months have passed since we shared our revamped logo with you all?! That reveal, marked the start of our renewed journey— a journey that has been branching out with an even deeper focus on all things holistic.
But what do we mean when we say ‘holistic’? At The Hundred we believe that to achieve optimal health we must gain balance in all aspects of our life – body, mind and spirit. So that means we don’t believe that we can/should focus on just one aspect of wellbeing, we look at everything as interconnected. As we continue to deepen our roots, we are spreading our branches even further to bring you even more cutting edge therapies, natural supplements, and effective classes. We are continuously working to provide our community with a place to actively transform the mind, body and spirit, to help change the way you feel and think. Our space truly represents the passion and vision of wholeness, and is a place to grow, learn, or simply reflect..
If you take a close look at our logo, you will see that it looks like the core of a tree. When we created the wellness centre, we wanted to offer a space that could function as the core of your healthy lifestyle. And just like a tree, when we think about our centre, it is very much a place that is deeply rooted in its location, that is organically growing stronger in wisdom and life. The wisdom is provided by our experts, and the life is provided by our inspiring clients.
To discover the inspiration behind our revamped logo, created in collaboration with the talented Imagist London (who also designed the Hemsley + Hemsley logo), lets hit rewind and read our post from a year ago below:
To create our new logo we worked closely with Imagist London who have previously worked with The Hundred’s favourite foodie sisters – Hemsley + Hemsley. As many of you will know, the ‘Hundred’ in our name refers to the classic Pilates move, which is also called the hundred. This movement, first created by Pilates founder Joseph Pilates, focuses on the core of your body. It’s a movement that engages every single muscle in your body (like many Pilates exercises), and prepares you for your Pilates class and the day ahead. It’s one of the key foundations of the Pilates method – and the reason we named our health and wellness concept after it… As The Hundred Wellness Centre founder, Asma Hilal Lootah explains: “I picked a pilates move name because we started as a pilates studio and my passion for pilates is what kickstarted all of this. I chose ‘the hundred’ specifically, because it evokes nice memories with the group I used to practice with. We became friends and used to complain when we had to perform ‘the hundred’ because it’s quite challenging – but also with the 100 breaths it’s just lovely. We dreaded the effort involved but absolutely loved the achievement and the results.”
Imagist London worked closely with us to bring the philosophy of both The Hundred Wellness Centre Dubai and the hundred Pilates movement into – what we hope you will agree – is a beautiful new emblem.
If you look closely, you will see that it looks like the core of a tree. When we created our wellness centre in the heart of Dubai, we wanted to offer a sanctuary that could function as the core of your healthy lifestyle needs. This is why we worked so hard to find the very best people to provide the very best wellness services for you – including Pilates, super circuit, physiotherapy, Gyrotonic, yoga, homeopathy and natural medicine, infrared sauna, BioKat Bioresonance therapy, thermography and so much more – all under one roof. This is reflected in the new logo, the core is both our centre and the exercise, and really the foundations for your health and wellness journey with us.
Your growth is our passion, whether it’s overcoming an injury with our physiotherapist, improving your strength and core with our Pilates workouts or educating yourself about the very best nutrition you can give your body with our workshops and supplements. Again, if you looks closely, you will see that this growth – which is at the core of our passion – is represented as the branches or lines of the emblem grow in size and direction.
Our new emblem also features 100 little lines or branches (count them!) and 5 roots – or bigger lines – which represents the five breaths in and five breaths out that you do with the hundred Pilates movement. Also, if you look at the negative space surrounding our new emblem, you will see that there is a little leaf, which was a totally organic, happy little accident. We hope you love it as much as we do, and we look forward to sharing more new things later this year… Stay tuned.
Feeling inspired? Find out more about the wellness services and fitness classes available at The Hundred Wellness Centre Dubai here and start your ultimate health journey…